1. Visitors from the countries along the “the belt and road” are enthusiastic
According to the report, the Google search index shows that the top ten countries searched in the past four years are Poland, Canada, the Philippines, the United States and New Zealand and so on. More than half of them are “the belt and road” countries. It can be seen that since the “The Belt and Road” initiative was put forward, it has indeed inspired the tourists from the countries along the belt and road to travel in China and has produced a far-reaching impact.
2. Distinctive Chinese tourist cities
According to data in the report, which Chinese cities attract the attention of foreign tourists?
Google search index shows that in the past four years, Shanghai, Beijing, Guangzhou, Shenzhen and Xi’an have firmly in the top five cities, and from 2014 to 2017, the annual average rate of top 10 cities (based on top 30 cities in the search) in turn is: Zhangjiajie, Sanya, Zhengzhou, Fuzhou, Harbin, Tianjin, Wuhan, Wuxi, Chengdu, Haikou.
It is not hard to see that most of the cities in the forefront have their own distinct characteristics, and each region can also seize its own cultural characteristics to carry out effective publicity. And the coastal tourism city Sanya is not only the top 10 searched city in the past four years, but also the second fastest growing city in search.
3. China’s attraction: culture and history are important choices for foreigners
According to the survey, foreigners like China’s history and culture most, and among them 56 percent of inbound tourists believe that China’s unique attraction lies in its “long history”.
It is not hard to see that the “impression of China” in the eyes of foreigners is related to culture. In their eyes, the cultural landscape with historical and cultural heritage, the time-honored and mysterious oriental customs and the simple and sincere folk customs are the main attraction for them to set foot on this magical land. Realizing the needs of foreigners, the integration of culture and tourism makes us more confident about the future.
